What I learned from the Blue Man Group…

Hey all…

I had an opportunity to go see the Blue Man Group in concert this weekend at the Pepsi Center in Denver. What an amazing show! (You can see my review at my other blog here.)

Blue Man Group

But I learned a few things from them that I thought I’d share. Though an oddball way to cover the topics of marketing and publishing, it’s applicable to many disciplines, hobbies, and jobs, so I thought I’d see where it led…

  1. Don’t JUST think outside the box… Think WAY outside the box.What do I mean by that? Take what we know from simply living in a media age. How do we make music? How do we behave if we’re rock stars? Turn that on its head… Approach it like you’ve never heard music before. Take what’s in front of you and make it yours – beat on it – experiment – have fun – and see where it leads. Or take the behavior you know you SHOULD do (like if you’re a rock star, you have to be on stage jumping around, singing, and playing music) – and break it down to its component parts, then look at each of those like you’ve never seen them before.Try it… You might come up with something new and unique. I’m working on some new ideas now for the game to see what shakes out. I’ll let you know how the experiment goes.
  2. Take an established idea (like writing a roleplaying game) and turn it inside out.What do I mean? Well, in the game case, traditionally roleplaying games are like Dungeons and Dragons or Vampire – you have a character, the character interacts with the world and changes as a result. But what if the character maybe… creates the world? Or perhaps the experience for the players becomes more interactive — there IS no game master maybe. Perhaps there’s a set of ground rules, a character for each player, and an idea and each player runs with it for a while.The same applies to blogging or writing. Take an established idea and turn it inside out. So we need to do SEO and marketing. Why? Break it down. Build it back up again. Maybe we’ll come up with a totally new paradigm that will change life as we know it!?
  3. Have fun!This applies to the Blue Man as well as the rest of us. We can’t just go through the motions. If we don’t enjoy what we do, something’s wrong and we need to fix it, change it, or at least figure out WHAT’s wrong. We spend too much time in our lives working to not enjoy it. Maybe find the one aspect of your job that you want to have fun with or find a hobby to enjoy — but we MUST find something to squeeze some enjoyment out of life or it gets very gray very fast.

So that’s it. I’ll be interested to hear what you have to say. How will YOU become a Blue Man and turn life upside down?

Let me know!

–Fitz

Pays to be nice to folks!

Hi all!

The other day I posted a link to Caroline Middlebrook’s site where she listed a number of eBooks to help with SEO, internet marketing, and so on. And she actually stopped by to visit! I thought that was quite nice of her!

So I guess it’s true what folks say — it pays to be nice and network with other bloggers!

Have a great day… I’m gone tomorrow, but will have a cool post on Monday about my Blue Man concert experience on Monday!

Enjoy the rest of your weekend!

–Fitz

DiscountClick Services for your Blog or Website

(Brought to you by your friends at http://www.discountclick.com)

Hi all!

The great folks at DiscountClick.com have a great suite of Internet Marketing services to help out your website or blog. By providing an array of services aimed at improving your SEO and increase traffic (and therefore hopefully sales) to your site, DiscountClick is there to help you make sure your links are targeted to the right folks in the right places to get you (and them) more money down the line.

They do this by handling several key areas of SEO (Search Engine Optimization):

Cost-wise, they have a variety of entry points for their services also, starting from a flat $50 per link for one way links back to your website from a variety of sources – page rank, domain age, domains, and IP addresses. They state that each of these premium links is worth about 100 links from other SEO consulting companies.

Up from there is the entry level SEO website service, which is a $500 fee. It’s difficult to discern from the text on their pricing page whether this is $500 a month or a flat $500 fee. But they will help out small businesses get started in the SEO marketing space.

They offer many other services, including a Pay Per Click (PPC) starter service, self service tracking and tools, ultra ranking & promotion, and so on, ranging from a low $50 fee up to $3000 for companies with custom high marketing budgets who want to see a good return for their money.

For those folks using their services, they also provide an affiliate program to help spread the word and gain a little additional $$.

Visibility wise, they have a number of high profile clients that use their marketing services including Phillips Lighting, Blogsvertise, and The Stevens Institute of Technology.

So check out DiscountClick if you’re looking for dedicated folks for your SEO!

–Fitz