I thought I’d share my plan going forward for a series of articles about my experiences publishing and marketing a roleplaying game. Though the market may not be what folks in the industry are used to, there will be many lessons that can be generalized and tips that can be shared and used across other areas of product development, publishing, and marketing.
I’ve briefly touched on a few topics already, such as using Lulu and CafePress to produce your products and merchandise to help get your products or website or blog noticed.
But now I hope to go a little deeper into the process and my experiences along the way as I learn new techniques and meet other folks trying to do similar things…
My article on Monday will be about using Lulu to create a book and the process you must go through for that. From there we’ll look at producing eBooks (content, layout, graphics) and marketing.
So stay tuned!
Until next time…
If you haven’t discovered Squidoo yet as yet another way to get the word out for your blog or product efforts, might I suggest that you take a look?
Squidoo allows you to take your blog and wrap it in what they call a “lens” — you can use RSS feeds from your blog or add your own text (or html) as well as hooks into various search engines and other web presences like Technorati, CafePress, Amazon…
I’ve created a couple of lenses — one for my T-shirts (the one above) and one below for helping get some traffic for the Moebius Adventures roleplaying games.
There are thousands of folks using Squidoo and it comes highly recommended by the CafePress community, so check it out!
I know most of you have been around the block a time or two with advertising, but I’m just now getting my feet wet with marketing and advertising for my other publishing effort for the Moebius Adventures Roleplaying Game.
A few months ago, I started trying my hand at designing funny or thought-provoking t-shirts and bumper stickers via CafePress. I’ve even sold one shirt to a complete stranger, so my shirts must not be too bad. But with the impending release of the first Moebius Adventures book, I thought I’d put some products out with the Moebius logo on them to try and share the “Moebius” love and get the word out a bit. (You can see my efforts here.)
CafePress is great because they have a wide selection of available products. You upload your design, and within minutes you can have a plethora of products from t-shirts, bumper stickers, buttons, books, and so on. (Recently they added the ability to create signs for political awareness, among other things also — so they’re continually adding new products.)
If you want to design more than a very few products, you have to pay their fee for a store. But it’s minimal. (Less than $7 a month.) And to get the word out, it can be quite handy to stick on a shirt or a button or slap a bumper sticker on your car to get everyone to your site or your product line.
It’s obviously not for everyone. I’m not a graphic artist by any stretch of the imagination, but I can see my way to creating a few things here and there to help myself out.
So check them out. Depending on what you’re doing, it might get you a few more readers or sales!
Until next time…