I know most of you have been around the block a time or two with advertising, but I’m just now getting my feet wet with marketing and advertising for my other publishing effort for the Moebius Adventures Roleplaying Game.
A few months ago, I started trying my hand at designing funny or thought-provoking t-shirts and bumper stickers via CafePress. I’ve even sold one shirt to a complete stranger, so my shirts must not be too bad. But with the impending release of the first Moebius Adventures book, I thought I’d put some products out with the Moebius logo on them to try and share the “Moebius” love and get the word out a bit. (You can see my efforts here.)
CafePress is great because they have a wide selection of available products. You upload your design, and within minutes you can have a plethora of products from t-shirts, bumper stickers, buttons, books, and so on. (Recently they added the ability to create signs for political awareness, among other things also — so they’re continually adding new products.)
If you want to design more than a very few products, you have to pay their fee for a store. But it’s minimal. (Less than $7 a month.) And to get the word out, it can be quite handy to stick on a shirt or a button or slap a bumper sticker on your car to get everyone to your site or your product line.
It’s obviously not for everyone. I’m not a graphic artist by any stretch of the imagination, but I can see my way to creating a few things here and there to help myself out.
So check them out. Depending on what you’re doing, it might get you a few more readers or sales!
Until next time…