So in true monkey see, monkey do fashion, I’m trying out a new ranking system from IZEA – the same folks who brought us PayPerPost. IZEARanks uses visitor data to define one blog’s standing relative to other blogs in the program or in specific categories.
According to their FAQ, RealRank scoring weighs blogs using the following criteria:
- 70% on daily unique visitors
- 20% on daily active inbound links
- 10% on daily page views
All of these statistics are provided by the IZEA Toolkit (ITK) based on a piece of code you embed in your blog.
Folks participating in the program can choose whether or not to publicly disclose their traffic or just their RealRank score. By providing more detailed information, advertisers have a much better handle on how a particular blog can address their particular advertising goals.
The idea is that with Google phasing out/changing how PageRank is used, RealRank can step in and provide an independent, more comprehensive approach to blog ranking for advertisers. And of course this doesn’t hurt IZEA’s bottom line either, since they’re a major player in the advertising market with their various other offerings.
According to IZEA, RealRank is more accurate than Alexa and Google PageRank because it’s based on real traffic instead of a sampling of site visitors or a censored link-weighting algorithm.
We’ll just have to wait and see what it can bring to small fish like myself. I’m not holding my breath, though I have to say that more statistics is probably a better thing than less.
That’s it for now. What do you think about IZEA’s new program?
At the beginning of the year, Mike Vardy created a new blog called “Effing the Dog,” which, in his own words:
…I’m all about taking personal productivity and getting things done to a whole different and exciting level. I’ve discovered through years of painful process and heartache – which has not left me scarred in any way whatsoever – that you can accomplish everything you need to and be happy without doing much at all.
It’s what I like to call Effing The Dog™.
He describes himself as a “gooroo.” “Gifted Outstanding Orator who is Results-Oriented in an extraOrdinarily new way.” Gooroo. I love this acronym.
What have I learned from my new gooroo?
Mike Vardy is my new hero in the world. I shall strive to Eff the Dog in little ways every day until I fully grok his learning. 🙂
Please join me in worshiping at the feet of this eventual productivity expert as he guides us to new levels of getting things done without doing much at all!
This week I had an out of the blue e-mail from Murris, who runs the Bay Area Kicks blog (http://www.bayareakicks.com) wondering if he could add a link to Fitzy Business from his blog and if I would mind linking back to his. After taking a look at his blog, which seems simple, well-designed, and on target for his market, I agreed. Though he hasn’t placed a link to my site on his blog links page yet, I thought I’d write up a quick review of his site and add a link anyway to be sociable.
Murris’ blog has a simple two-column design on the main page. He uses the main column for his blog articles about various sneakers. At the top of the site you can access his “About” page, and his “Links” page. His About page describes how he came to write the blog after running a successful online shoe store for several years. His links page, where he wants to put a link to Fitzy Business, has quite a list of links to other sites, from clothing and sports resources to simply “nice blogs” on a variety of topics.
If his numbers are right on his about page, he gets about 10,000 hits a day and is aiming for 30,000+ hits a day. I’d say he’s probably on track. According to Alexa, today he has a rank of 302,921, which is pretty good! (In comparison, this site, even with the lack of new posts over the holidays, has a traffic rank of 502,819.)
The articles on the blog are on topic, providing pictures and descriptions of individual sneakers, as well as his opinions on the shoe and where they can be purchased. Evidently Michael Jordan is releasing a new Air Jordan shoe (the Air Jordan XX3) later in the month, which I wasn’t aware of, and that post includes links to the shoe’s site as well as video of Jordan talking about the shoe.
So keep up the good work Murris and I wish you luck with your traffic goals!
Just a quick wish for everyone to have a Great 2008! I’m hoping this year is a ton better than the last!